Guide

Social Media Services Price Index 2026

This is edition 2 of the index (October 2, 2026): competitor prices, cells and the dataset are those of edition 1; only the placement of SociShop's packages was re-derived, under SociShop's refill policy and from what its cards state. Market prices per 1,000 units from 3,327 price observations on 21 sites, by platform, service, audience, quality statement and refill class: median, quartiles, lowest and highest value. No competitor is named, and only cells with at least 3 independent competitors are published.

SociShop

SociShop Team

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Table of Contents
  1. 1. The short answer: what the index shows
  2. 2. Methodology: how prices were collected and compared
  3. 3. English-, German- and Spanish-language sites
  4. 4. Turkish-language sites: prices per 1,000
  5. 5. Where does SociShop sit?
  6. 6. How to compare prices yourself
  7. 7. Limitations
  8. 8. Download the dataset

The short answer: what the index shows

On English-, German- and Spanish-language sites combined, the median price of 1,000 untargeted Instagram likes was $7.98–$9.06 depending on the refill class (3–4 independent competitors per cell), in prices captured on September 23, 2026. On the same sites the median per 1,000 was $1.86–$2.13 for Instagram views, $14.89 for TikTok followers and $115 for YouTube subscribers. On Turkish-language sites, the median for 1,000 Instagram followers was ₺290–₺363 (about $5.94–$7.43) untargeted and ₺852–₺1,043 (about $17.46–$21.37) Turkey-targeted, depending on the refill class (3–4 competitors per cell).

How the index is built: from the standard public package prices of sites selling social media growth services, captured September 23, 2026, 08:39–18:55 UTC and converted to a price per 1,000 units. The findings below are computed from published cells only:

  • Coverage: 3,327 price observations on 21 sites; 2,416 passed the equivalence rules. Of 392 comparison cells, the 29 with at least 3 independent competitors are published and 363 are withheld.
  • Country targeting: in all 4 comparable pairs, the Turkey-targeted cell's median was higher than the untargeted cell's for the same service (ratio 1.38×–3.29×).
  • Refill terms did not move prices in one direction: of 5 comparable pairs, the median of the cell with a refill promise or lifetime claim was higher in 3 and lower in 2 than the no-refill cell (ratio 0.82×–1.55×).
  • Prices spread widely even inside one cell: the highest price point was a median 6.31× the lowest (from 2.98× to 32.67× across cells).
  • Package size changes the unit price: in 64 of 75 competitor price ladders, the largest package cost less per 1,000 than the smallest (median ratio 0.64×).
  • A median that weights every competitor equally differed from the price-point median by at most 43%; the dataset carries both.

Methodology: how prices were collected and compared

Every price was recorded from the seller's own product page, logged out and without adding anything to a cart: URL, UTC time, currency, quantity, and the page's quality and refill wording. No search snippets, list sites or old blog prices were used. Capture window: September 23, 2026, 08:39–18:55 UTC.

Competitor selection and independence

10 sites were selected first: Turkish 3, English 3, German 2, Spanish 2. To widen thin comparisons, 11 additional sites were checked: Turkish 6, English 2, German 2, Spanish 1.

For each site we compared the named operator and its tax or registry number, the support e-mail domain, tracking IDs in the page source, server and nameserver pair, cross-links and shared templates. "Independent" means no evidence of common ownership was found and distinguishing evidence exists; no company-registry or beneficial-owner search was made.

  • Sites excluded because independence could not be verified (operator entity or registration unpublished): 2.
  • Sites excluded because every price sat under a limited-time discount banner and no regular price was visible: 1. A promotional price is not a standard price.
  • Sites counted together with another site as ONE competitor because their operator traces overlap: 2.
  • Result: prices from 18 sites count as 16 independent competitors. Wholesale SMM panels are not retail competitors and were not included.

Cells: what is compared with what

A cell holds offers that share every property below. Refill classes and quality classes are never mixed in one cell:

  • Market: Turkish-language sites — TRY; English-language sites (US and global) — USD; German-language sites — EUR; Spanish-language sites (Spain) — EUR; the last three also combined — USD.
  • Platform and service: followers, likes, views, subscribers, retweets… Facebook page likes are kept apart from post likes, story views from video views, ad-driven views from ordinary views.
  • Audience: untargeted (global or no country stated) and country-targeted offers are separate cells.
  • Quality statement: offers the seller itself labels bot or low quality form their own class; unverifiable "real/active" claims count as one class. One reading rule applies to every seller: only statements about the product itself count (the page title or product name, the product card or a package notice, a sentence on the product page about this product); general text about the market or other sellers, and price labels such as "economy" or "cheap" on their own, do not.
  • Refill: no refill stated, refill up to 30 days, refill over 30 days and lifetime / "never drops" claim are four separate classes.
  • Separately branded product lines: a line a seller sells apart from its standard product — for example a separate "organic" line, or a line delivered through a task/exchange system — counts as a different product and is in no cell unless the page shows it is the same product. 146 observations on 4 sites were left out for this reason. The 7 observations whose name or address says "organic" but whose own pages show the seller's standard product are included.
  • Purchase type: one-time standard prices only; promo, first-order, coupon and subscription prices are out.

Normalisation and exchange rates

Every price was converted to a price per 1,000 units: price ÷ quantity × 1,000 (watch time: per 1,000 hours). Currencies were converted with the European Central Bank reference rate of 2026-09-22: 1 EUR = 1.1463 USD = 55.9492 TRY.[1]

Where a competitor offered more than one qualifying price for the same quantity in a cell, only the lowest was kept, so two tiers of one package, or two sites of one operator, never count a competitor twice.

What was excluded, and why

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Methodology: how prices were collected and compared
ReasonObservations
Observations from sites whose independence could not be verified106
Observations from a site whose every price sat under a limited-time discount204
A seller's separately branded product line (a separate "organic" line, a task-system line, etc.)146
Promo, first-order or subscription price257
Package not purchasable at capture24
Bundle / add-on product6
Gender, age, niche-audience or "high retention" variant159
Comment package of unknown type9

Statistics and the publication threshold

For each cell we computed the median, lower and upper quartile (p25, p75: linear interpolation between order statistics, the same method as Excel PERCENTILE.INC), and the lowest and highest price point per 1,000. A cell is published only with at least 3 independent competitors; no figure of the 363 cells below that threshold is published. Tables round amounts of 100 or more to whole units; the files keep four decimals.

SociShop's own prices

SociShop sells the same kinds of services, so its own prices are not index data and are not in the dataset. A SociShop package tier (such as Standard or Premium) is placed next to a published cell only when all of the following hold; its price is then read from the live catalogue when the page renders, never typed by hand:

  • The storefront card of the tier's 1,000-unit package states exactly the cell's audience, quality statement and refill class. Every condition is read from what SociShop states on that card, by the rule the index applies to every seller: only the seller's own statement about its product counts. The audience is the card's list label: tabs whose name begins with "Global" carry no country target, and the "Country-targeted list" tab ("Ülke hedefli liste" on the Turkish pages) is, in the Turkish-lira catalogue, the list set aside for Turkey (the only country list in that catalogue). In the US-dollar catalogue the same tab states a country target without naming the country, so it matches no cell's audience exactly. The card names the service (Likes, Views and so on) but not a comment type, and comment cells are split by type, so no comment tier fits a comment cell. The refill class comes from the refill line on the card: every SociShop package has a refill of 30, 90 or 365 days by its USD list price; a package with 30 days is in the "refill up to 30 days" class, one with 90 or 365 days in the "refill over 30 days" class. SociShop cards carry no bot or low-quality statement, so a tier can only match cells in the "no low-quality statement" class.
  • The equivalence review of SociShop's own catalogue has no open flag on the tier. A flag is raised, for example, when two tiers of one service are not separate products. The review's refill flag (whether the refill the storefront stated was covered) does not apply in this edition: SociShop covers every package's refill.
  • It is not a combo package and carries no watch condition (such as a minimum watch time per view).
  • The catalogue has exactly one 1,000-unit package in the tier, and the equivalence review covered it: the price and the refill class next to the cell are read from that package's card. A tier without exactly one 1,000-unit package states no cell's conditions per 1,000 units and is not counted.
  • No second SociShop tier that meets all of these fits the same cell.

The Turkish-lira catalogue is compared only with the cells of Turkish-language sites, and the US-dollar catalogue (SociShop's pages in every language except Turkish: English, German, Spanish, French and Portuguese) only with the cells of English-language sites and the cells that combine the three markets. Cells of German- or Spanish-language sites on their own are in euros and are not compared.

English-, German- and Spanish-language sites

Evidence is thinner here. On their own, English-language sites passed the threshold in 0 cells, German-language sites in 1, Spanish-language sites in 0. Because SociShop's English, German and Spanish pages share one USD price basis, the three markets are also evaluated together: EUR prices are converted to USD at the ECB rate, and tax bases can differ (most EU sites quote VAT-inclusive prices; see the "tax_basis" column).

English-, German- and Spanish-language sites combined (USD)

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English-, German- and Spanish-language sites
CellMedian / 1,000≈ EURp25 – p75Min – maxCompetitors / price pointsMarket mix
Instagram likes · untargeted · refill up to 30 days$9.06€7.90$5.69 – $10.96$2.59 – $34.903 / 23EN 1, ES 2
Instagram likes · untargeted · lifetime / "never drops" claim$7.98€6.96$4.35 – $19.50$2.29 – $74.904 / 29EN 2, DE 2
Instagram views · untargeted · refill up to 30 days$2.13€1.86$1.32 – $4.68$0.832 – $10.893 / 24EN 1, ES 2
Instagram views · untargeted · lifetime / "never drops" claim$1.86€1.62$1.11 – $3.14$0.676 – $11.354 / 26EN 1, DE 3
TikTok followers · untargeted · refill up to 30 days$14.89€12.99$11.46 – $18.11$10.09 – $34.273 / 17DE 1, ES 2
TikTok likes · untargeted · lifetime / "never drops" claim$15.00€13.08$11.50 – $19.37$9.49 – $59.903 / 15EN 1, DE 2
TikTok views · untargeted · refill over 30 days$1.40€1.22$0.799 – $1.99$0.458 – $4.003 / 21EN 2, DE 1
YouTube subscribers · untargeted · lifetime / "never drops" claim$115€99.99$93.70 – $153$53.64 – $1603 / 16EN 1, DE 2

German-language sites (EUR)

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English-, German- and Spanish-language sites
CellMedian / 1,000≈ USDp25 – p75Min – maxCompetitors / price points
Instagram views · untargeted · lifetime / "never drops" claim€1.10$1.26€0.867 – €1.92€0.590 – €9.903 / 19

Turkish-language sites: prices per 1,000

20 cells from 8 independent competitors. Amounts are Turkish lira (₺) per 1,000 units, rounded to whole lira from 100 up (the dataset keeps four decimals), with the USD equivalent of the median at the ECB rate; "p25 – p75" is the middle half of the price points and "Min – max" the lowest and highest price point.

Instagram

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Turkish-language sites: prices per 1,000
CellMedian / 1,000≈ USDp25 – p75Min – maxCompetitors / price points
Followers · untargeted · no refill stated₺317$6.49₺150 – ₺389₺135 – ₺5103 / 25
Followers · untargeted · refill up to 30 days₺363$7.43₺235 – ₺479₺235 – ₺7233 / 26
Followers · untargeted · lifetime / "never drops" claim₺290$5.94₺211 – ₺369₺174 – ₺5584 / 32
Followers · Turkey-targeted · no refill stated₺1,043$21.37₺982 – ₺1,955₺610 – ₺3,8003 / 22
Followers · Turkey-targeted · refill up to 30 days₺852$17.46₺575 – ₺1,066₺575 – ₺1,9043 / 26
Likes · untargeted · no refill stated₺75.00$1.54₺60.90 – ₺114₺29.16 – ₺3754 / 29
Likes · Turkey-targeted · no refill stated₺103$2.11₺80.00 – ₺153₺51.86 – ₺5805 / 39
Likes · Turkey-targeted · lifetime / "never drops" claim₺137$2.80₺121 – ₺150₺42.00 – ₺1,1504 / 28
Views · Turkey-targeted · no refill stated₺5.98$0.123₺3.71 – ₺8.00₺2.47 – ₺52.005 / 36

TikTok

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Turkish-language sites: prices per 1,000
CellMedian / 1,000≈ USDp25 – p75Min – maxCompetitors / price points
Followers · untargeted · no refill stated₺330$6.76₺241 – ₺446₺180 – ₺6503 / 20
Followers · untargeted · refill up to 30 days₺510$10.45₺380 – ₺742₺270 – ₺1,1003 / 30
Likes · untargeted · no refill stated₺64.00$1.31₺44.00 – ₺99.96₺37.20 – ₺3264 / 29
Views · Turkey-targeted · no refill stated₺6.67$0.137₺5.00 – ₺8.00₺2.80 – ₺41.183 / 25

YouTube

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Turkish-language sites: prices per 1,000
CellMedian / 1,000≈ USDp25 – p75Min – maxCompetitors / price points
Subscribers · untargeted · no refill stated₺2,565$52.55₺1,594 – ₺3,246₺1,152 – ₺3,4505 / 34
Views · untargeted · lifetime / "never drops" claim₺89.90$1.84₺68.35 – ₺140₺60.00 – ₺7204 / 31

X (Twitter)

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Turkish-language sites: prices per 1,000
CellMedian / 1,000≈ USDp25 – p75Min – maxCompetitors / price points
Likes · untargeted · no refill stated₺425$8.71₺200 – ₺690₺190 – ₺8403 / 19

Facebook

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Turkish-language sites: prices per 1,000
CellMedian / 1,000≈ USDp25 – p75Min – maxCompetitors / price points
Followers · untargeted · no refill stated₺217$4.45₺145 – ₺399₺104 – ₺1,1504 / 34
Likes · untargeted · no refill stated₺200$4.10₺188 – ₺244₺164 – ₺5503 / 24
Likes · Turkey-targeted · no refill stated₺386$7.90₺341 – ₺754₺204 – ₺8003 / 22
Views · untargeted · no refill stated₺7.48$0.153₺6.63 – ₺17.89₺5.35 – ₺22.003 / 14

Every published cell is in the "no low-quality statement" class: among offers the seller itself labels bot or low quality, no cell reached 3 independent competitors.

Where does SociShop sit?

A SociShop package is placed next to a cell only when its storefront card states exactly the cell's audience, quality statement and refill class, and it passes every other placement check listed under Methodology. SociShop's Turkish-lira catalogue is compared only with the 20 published cells of Turkish-language sites, and its US-dollar catalogue only with the 8 published cells of English-language sites, on their own or combined with German- and Spanish-language sites; cells of German- or Spanish-language sites on their own are in euros and are not compared. In the US-dollar catalogue, a tier meets every one of these conditions in 1 of those 8 cells; the table shows its price next to the market median. The SociShop figure is the live catalogue price when this page renders; the market figures are a snapshot from 2026-09-23 and mix package sizes, while the SociShop figure is one 1,000-unit package.

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Where does SociShop sit?
CellMarket median / 1,000SociShop, 1,000-unit package
Instagram likes · untargeted · refill up to 30 days$9.06$5.99

In 5 published cells (3 of the 20 Turkish-site cells and 2 of the 8 others; 1 of them shows another tier's price), the storefront card of a SociShop tier states exactly the cell's audience, quality statement and refill class, but that tier's price is not shown there: 8 tiers in all, 5 in the Turkish-lira catalogue and 3 in the US-dollar catalogue. None of these tiers passed every other check: 5 have an open flag from the equivalence review of SociShop's catalogue, 1 has a 1,000-unit package that the equivalence review did not cover and 2 share their cells with another qualifying tier. Every SociShop tier whose card states exactly the conditions of a published cell is either placed or counted here.

How to compare prices yourself

The rules behind this index work for a single purchase decision too:

  1. Compare the same service: followers and page likes, video views and story views, ordinary and ad-driven views are different products.
  2. Convert to a unit price: package price ÷ quantity × 1,000. Only then can packages of different sizes sit side by side.
  3. Watch the package size as well: in most price ladders the largest package costs less per 1,000 than the smallest, so do not compare a 100-unit package with a 10,000-unit one even on a unit basis.
  4. Read the refill wording: does it name a period (30 days, 90 days), or is it an open-ended claim such as "never drops"? An open-ended claim is not a period.
  5. Match the audience: do not compare a country-targeted package with an untargeted one.
  6. Do not treat a seller's separately branded line (a separate "organic" package, or one delivered through a task system) as the same product as its standard package; the price gap is a product gap.
  7. Use the standard price: first-order discounts, coupons and limited-time prices belong in a separate column.
  8. Check tax and checkout: is VAT included, and does checkout add a fee?
  9. Do not count two sites of one operator as two options: the company name and tax number on the legal page tell you.
  10. Leave out packages marked out of stock or under maintenance.

Example (hypothetical): a 250-unit package for 30 currency units costs 30 ÷ 250 × 1,000 = 120 per 1,000.

Limitations

  • One day, one location: September 23, 2026, 08:39–18:55 UTC. Prices change often; geographic price differences were not tested.
  • Standard public prices only: logged-in prices, post-coupon prices and checkout fees were not observed.
  • Quality and refill statements are the sellers' own words; whether accounts are real or refills are honoured was not tested.
  • A price per 1,000 pools different package sizes, so a cell's median depends on which sizes its competitors sell.
  • Combined English/German/Spanish cells mix currencies (ECB rate of 2026-09-22) and tax bases.
  • Cells hold few competitors (at least 3); one competitor's price change can move a median.
  • The independence check made no company-registry or beneficial-owner search; two sites with one owner may have been missed.

Download the dataset

Each row is one cell. Main columns: market, platform, service, audience, quality_class, refill_class; per-1,000 median, p25, p75, min, max in the market currency, plus USD/EUR/TRY equivalents; median_of_competitor_medians (every competitor weighted equally); n_competitors and n_price_points; quantity_min/max; capture_start_utc/capture_end_utc; tax_basis; fx_reference_date. The JSON file's version_history field lists every build, whether it was published, and the cells dropped, restated and added against the build before it.

Version history: 1.2.0 (2026-09-24) is the first published version of this index. 1.0.0 and 1.1.0 were internal builds made before publication and never published. The rules corrected in the independent checks before publication, and their effect on each cell, are listed in the version_history field of the JSON file.

What changed in this edition

Edition 1 was published on September 24, 2026; its text is kept on an archive page (not listed in search results), and its SociShop placements rest on the refill wording the cards carried at review time. Edition 2 (October 2, 2026) uses the same dataset (version 1.2.0), the same cells and the same statistics; only SociShop's placement changed. Every SociShop package has a refill of 30, 90 or 365 days by its USD list price, so a tier's refill class now comes from the refill period of its 1,000-unit package, and the review's refill flag no longer applies. A tier's audience, service and quality statement are read only from its storefront card, as every seller's are read from its own product page; edition 1's other placement checks no longer apply. SociShop tiers whose price is placed next to a cell: 0 in the Turkish-lira catalogue and 0 in the US-dollar catalogue in edition 1; 0 and 1 in this edition.

Version history

  • Edition 2, October 2, 2026: this page. Same dataset (version 1.2.0); SociShop's placement re-derived under its refill policy.
  • Edition 1, September 24, 2026: first publication. Its text is kept on an archive page, linked in the "Archived editions" box below.

Frequently Asked Questions

What do 1,000 Instagram likes cost on English, German and Spanish sites?

Across English-, German- and Spanish-language sites, the median per 1,000 untargeted Instagram likes was $9.06 in the refill up to 30 days class (3 competitors) and $7.98 in the lifetime / "never drops" claim class (4 competitors). Prices were captured September 23, 2026, 08:39–18:55 UTC; ranges and package sizes are in the table.

Why are some services and markets missing?

A cell is published only with at least 3 independent competitors. 363 of 392 cells fell below that threshold, and none of their figures is published.

Why are the competitor sites not named?

The index describes the market level; it is not a ranking of sellers. The dataset holds aggregates only: median, quartiles, lowest and highest price point, and the number of competitors and price points.

Can I use the dataset?

The CSV and JSON files are free to download. If you reuse the figures, cite the index name, its version (1.2.0) and this page.

Sources and verification

  1. Euro foreign exchange reference rates (eurofxref-daily)
    European Central BankVerified source
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