{
 "id": "socishop-social-media-price-index-2026",
 "version": "1.2.0",
 "version_history": [
  {
   "version": "1.0.0",
   "date": "2026-09-23",
   "published": false,
   "note": "First build."
  },
  {
   "version": "1.1.0",
   "date": "2026-09-24",
   "published": false,
   "note": "ADR-007 Ek 2 H1 applied: a seller's separately branded product line (for example an 'organik' line sold apart from the standard product, or a line delivered through a task/exchange system) is a different product and is no longer a cell member. Cells that fell below the 3-competitor threshold were withdrawn; cells that lost such members were restated. Observations, capture window and exchange rate are unchanged.",
   "compared_with": "1.0.0",
   "withdrawn_cells": [
    "TR|twitter|followers|TR|no-low-quality-statement|no-refill-stated",
    "TR|twitter|likes|TR|no-low-quality-statement|no-refill-stated",
    "TR|twitter|retweets|TR|no-low-quality-statement|no-refill-stated"
   ],
   "new_cells": [],
   "restated_cells": [
    "TR|instagram|followers|TR|no-low-quality-statement|no-refill-stated",
    "TR|instagram|likes|TR|no-low-quality-statement|lifetime-claim",
    "TR|instagram|likes|TR|no-low-quality-statement|no-refill-stated"
   ],
   "unchanged_cells": 27
  },
  {
   "version": "1.2.0",
   "date": "2026-09-24",
   "published": true,
   "note": "First published version. Quality statements are read with one rule for every seller: only the seller's statement about the product itself counts (page title or product name, the product card or a package notice, a sentence on the product page about this product); general text about the market and price labels such as 'economy' or 'cheap' on their own do not. Offers moved in both directions between the two quality classes under this rule. Products the separate-line detector flagged by name or URL but whose own pages show they are the seller's standard product are cell members again. Observations, capture window and exchange rate are unchanged.",
   "compared_with": "1.1.0",
   "withdrawn_cells": [
    "TR|instagram|likes|untargeted|no-low-quality-statement|lifetime-claim"
   ],
   "new_cells": [],
   "restated_cells": [
    "DE|instagram|views|untargeted|no-low-quality-statement|lifetime-claim",
    "EN+DE+ES|instagram|likes|untargeted|no-low-quality-statement|lifetime-claim",
    "EN+DE+ES|instagram|views|untargeted|no-low-quality-statement|lifetime-claim",
    "TR|instagram|likes|TR|no-low-quality-statement|lifetime-claim",
    "TR|instagram|likes|TR|no-low-quality-statement|no-refill-stated"
   ],
   "unchanged_cells": 24
  }
 ],
 "title": "SociShop social media service price index 2026",
 "description": "Aggregate retail prices of social media growth services (followers, likes, views, subscribers and more), normalised per 1,000 units, from standard public prices captured on competitor storefronts. Only cells with at least 3 independent competitors are published; no competitor is named.",
 "creator": {
  "type": "Organization",
  "name": "SociShop",
  "url": "https://socishop.com/"
 },
 "capture_window_utc": {
  "start": "2026-09-23T08:39:36.857Z",
  "end": "2026-09-23T18:55:50.405Z"
 },
 "fx": {
  "source": "ECB euro foreign exchange reference rates (eurofxref-daily.xml)",
  "url": "https://www.ecb.europa.eu/stats/eurofxref/eurofxref-daily.xml",
  "reference_date": "2026-09-22",
  "per_eur": {
   "BRL": "5.8726",
   "GBP": "0.85780",
   "TRY": "55.9492",
   "USD": "1.1463"
  }
 },
 "distribution": {
  "json": "/data/price-index-2026/social-media-price-index-2026.json",
  "csv": "/data/price-index-2026/social-media-price-index-2026.csv"
 },
 "method": {
  "unit": "price per 1,000 units (followers, likes, views, subscribers, retweets; watch time: per 1,000 hours)",
  "cell": "market x platform x service x audience x quality class x refill class",
  "markets": {
   "TR": "Turkish-language sites, TRY",
   "EN": "English-language sites (US and global), USD",
   "DE": "German-language sites, EUR",
   "ES": "Spanish-language sites (Spain), EUR",
   "EN+DE+ES": "EN, DE and ES sites combined; EUR prices converted to USD at the ECB reference rate"
  },
  "quality_classes": {
   "no-low-quality-statement": "the seller does not state low quality; unverifiable 'real/active' claims are one class",
   "stated-low-quality": "the seller itself states bot or low-quality supply"
  },
  "quality_reading": "one rule for every seller: only the seller's statement about the product itself counts — the page title or product name, the product card or a package notice, or a sentence on the product page about this product; general text about the market or other sellers, negations and price labels such as 'economy' or 'cheap' on their own do not",
  "refill_classes": {
   "no-refill-stated": "no refill, or no refill term stated",
   "refill-up-to-30d": "refill promised for at most 30 days",
   "refill-over-30d": "refill promised for 60, 90 or 365 days",
   "lifetime-claim": "lifetime refill or 'never drops / permanent' wording"
  },
  "audience": "'untargeted' = global or no country stated; a country-targeted offer (e.g. TR) is its own cell",
  "separate_product_lines": "a seller's separately branded line (for example an 'organik' line sold apart from the standard product, or a line delivered through a task/exchange system) is a different product and is never a cell member unless its own pages show it is the seller's standard product; detected from the product URL, the tier/product name or the page's own package data",
  "price_points": "one price per competitor and package quantity in a cell (the lowest qualifying one)",
  "statistics": "median, p25 and p75 by linear interpolation (type 7 / PERCENTILE.INC); min; max",
  "threshold": "a cell is published only when at least 3 independent competitors are in it",
  "competitor": "a firm group: sites the independence review found to share an operator count as one competitor",
  "excluded": [
   "firm-gate-independence-unverified",
   "firm-gate-sitewide-limited-time-price",
   "separate-product-line",
   "promo-or-subscription-series",
   "derived-price",
   "not-purchasable-at-capture",
   "bundle",
   "extra-targeting-variant",
   "comment-type-unknown"
  ]
 },
 "summary": {
  "sites_observed": 21,
  "sites_selected_10": 10,
  "sites_additional": 11,
  "sites_by_market": {
   "TR": {
    "selected_10": 3,
    "additional": 6
   },
   "EN": {
    "selected_10": 3,
    "additional": 2
   },
   "DE": {
    "selected_10": 2,
    "additional": 2
   },
   "ES": {
    "selected_10": 2,
    "additional": 1
   }
  },
  "sites_failing_firm_gate": 3,
  "sites_failing_gate_independence_unverified": 2,
  "sites_failing_gate_sitewide_limited_time_price": 1,
  "sites_counted_with_a_sister_site": 2,
  "sites_contributing": 18,
  "competitors_contributing": 16,
  "observations_total": 3327,
  "observations_excluded": 911,
  "observations_qualifying": 2416,
  "observations_separate_product_line": 146,
  "observations_separate_product_line_by_rule": {
   "F1": 31,
   "F2": 98,
   "F3": 17
  },
  "sites_with_a_separate_product_line": 4,
  "observations_ruled_same_product": 7,
  "observations_quality_reclassified": {
   "to_stated_low_quality": 13,
   "to_no_low_quality_statement": 48
  },
  "price_points": 2105,
  "price_points_in_published_cells": 564,
  "exclusions": {
   "firm-gate-independence-unverified": 106,
   "firm-gate-sitewide-limited-time-price": 204,
   "separate-product-line": 146,
   "promo-or-subscription-series": 257,
   "derived-price": 0,
   "not-purchasable-at-capture": 24,
   "bundle": 6,
   "extra-targeting-variant": 159,
   "comment-type-unknown": 9
  },
  "cells_formed": 392,
  "cells_published": 29,
  "cells_withheld": 363,
  "cells_published_by_market": {
   "TR": 20,
   "EN": 0,
   "DE": 1,
   "ES": 0,
   "EN+DE+ES": 8
  },
  "cells_withheld_by_market": {
   "TR": 58,
   "EN": 60,
   "DE": 77,
   "ES": 27,
   "EN+DE+ES": 141
  },
  "competitors_by_market": {
   "TR": 8,
   "EN": 3,
   "DE": 3,
   "ES": 2,
   "EN+DE+ES": 8
  },
  "capture_start_utc": "2026-09-23T08:39:36.857Z",
  "capture_end_utc": "2026-09-23T18:55:50.405Z"
 },
 "findings": {
  "refill_vs_no_refill": [
   {
    "cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|refill-up-to-30d",
    "reference_cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|no-refill-stated",
    "median_ratio": "1.15"
   },
   {
    "cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|lifetime-claim",
    "reference_cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|no-refill-stated",
    "median_ratio": "0.92"
   },
   {
    "cell_id": "TR|instagram|followers|TR|no-low-quality-statement|refill-up-to-30d",
    "reference_cell_id": "TR|instagram|followers|TR|no-low-quality-statement|no-refill-stated",
    "median_ratio": "0.82"
   },
   {
    "cell_id": "TR|instagram|likes|TR|no-low-quality-statement|lifetime-claim",
    "reference_cell_id": "TR|instagram|likes|TR|no-low-quality-statement|no-refill-stated",
    "median_ratio": "1.33"
   },
   {
    "cell_id": "TR|tiktok|followers|untargeted|no-low-quality-statement|refill-up-to-30d",
    "reference_cell_id": "TR|tiktok|followers|untargeted|no-low-quality-statement|no-refill-stated",
    "median_ratio": "1.55"
   }
  ],
  "targeted_vs_untargeted": [
   {
    "cell_id": "TR|instagram|followers|TR|no-low-quality-statement|no-refill-stated",
    "reference_cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|no-refill-stated",
    "median_ratio": "3.29"
   },
   {
    "cell_id": "TR|instagram|followers|TR|no-low-quality-statement|refill-up-to-30d",
    "reference_cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|refill-up-to-30d",
    "median_ratio": "2.35"
   },
   {
    "cell_id": "TR|instagram|likes|TR|no-low-quality-statement|no-refill-stated",
    "reference_cell_id": "TR|instagram|likes|untargeted|no-low-quality-statement|no-refill-stated",
    "median_ratio": "1.38"
   },
   {
    "cell_id": "TR|facebook|likes|TR|no-low-quality-statement|no-refill-stated",
    "reference_cell_id": "TR|facebook|likes|untargeted|no-low-quality-statement|no-refill-stated",
    "median_ratio": "1.93"
   }
  ],
  "max_to_min_ratio": {
   "cells": 29,
   "lowest": "2.98",
   "median": "6.31",
   "highest": "32.67"
  },
  "iqr_share_of_median": {
   "cells": 29,
   "lowest": "0.22",
   "median": "0.71",
   "highest": "1.90"
  },
  "competitor_weighted_median_max_gap": "0.43",
  "volume_ladders": {
   "ladders": 75,
   "median_ratio_largest_to_smallest": "0.64",
   "cheaper_per_1000_at_largest": 64,
   "equal": 9,
   "dearer_per_1000_at_largest": 2
  }
 },
 "cells": [
  {
   "cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|no-refill-stated",
   "market": "TR",
   "platform": "instagram",
   "service": "followers",
   "audience": "untargeted",
   "quality_class": "no-low-quality-statement",
   "refill_class": "no-refill-stated",
   "base_currency": "TRY",
   "n_competitors": 3,
   "n_competitors_selected_10": 0,
   "n_price_points": 25,
   "n_offers_considered": 25,
   "quantity_min": 100,
   "quantity_max": 100000,
   "capture_start_utc": "2026-09-23T12:27:46.873Z",
   "capture_end_utc": "2026-09-23T12:46:34.966Z",
   "tax_basis": "mixed",
   "market_mix": "TR:3",
   "median_per_1000": "316.6000",
   "p25_per_1000": "150.0000",
   "p75_per_1000": "389.0000",
   "min_per_1000": "135.0000",
   "max_per_1000": "510.0000",
   "median_of_competitor_medians_per_1000": "313.9930",
   "median_per_1000_usd": "6.4866",
   "p25_per_1000_usd": "3.0732",
   "p75_per_1000_usd": "7.9699",
   "min_per_1000_usd": "2.7659",
   "max_per_1000_usd": "10.4490",
   "median_per_1000_eur": "5.6587",
   "p25_per_1000_eur": "2.6810",
   "p75_per_1000_eur": "6.9527",
   "min_per_1000_eur": "2.4129",
   "max_per_1000_eur": "9.1154",
   "fx_reference_date": "2026-09-22"
  },
  {
   "cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|refill-up-to-30d",
   "market": "TR",
   "platform": "instagram",
   "service": "followers",
   "audience": "untargeted",
   "quality_class": "no-low-quality-statement",
   "refill_class": "refill-up-to-30d",
   "base_currency": "TRY",
   "n_competitors": 3,
   "n_competitors_selected_10": 2,
   "n_price_points": 26,
   "n_offers_considered": 32,
   "quantity_min": 100,
   "quantity_max": 100000,
   "capture_start_utc": "2026-09-23T08:53:05.352Z",
   "capture_end_utc": "2026-09-23T12:47:03.940Z",
   "tax_basis": "mixed",
   "market_mix": "TR:3",
   "median_per_1000": "362.8000",
   "p25_per_1000": "235.0000",
   "p75_per_1000": "479.0000",
   "min_per_1000": "234.6233",
   "max_per_1000": "723.3000",
   "median_of_competitor_medians_per_1000": "419.2500",
   "median_per_1000_usd": "7.4331",
   "p25_per_1000_usd": "4.8147",
   "p75_per_1000_usd": "9.8139",
   "min_per_1000_usd": "4.8070",
   "max_per_1000_usd": "14.8191",
   "median_per_1000_eur": "6.4845",
   "p25_per_1000_eur": "4.2002",
   "p75_per_1000_eur": "8.5613",
   "min_per_1000_eur": "4.1935",
   "max_per_1000_eur": "12.9278",
   "fx_reference_date": "2026-09-22"
  },
  {
   "cell_id": "TR|instagram|followers|untargeted|no-low-quality-statement|lifetime-claim",
   "market": "TR",
   "platform": "instagram",
   "service": "followers",
   "audience": "untargeted",
   "quality_class": "no-low-quality-statement",
   "refill_class": "lifetime-claim",
   "base_currency": "TRY",
   "n_competitors": 4,
   "n_competitors_selected_10": 1,
   "n_price_points": 32,
   "n_offers_considered": 32,
   "quantity_min": 100,
   "quantity_max": 100000,
   "capture_start_utc": "2026-09-23T12:29:13.398Z",
   "capture_end_utc": "2026-09-23T18:51:13.695Z",
   "tax_basis": "no-vat-stated",
   "market_mix": "TR:4",
   "median_per_1000": "290.0000",
   "p25_per_1000": "210.6475",
   "p75_per_1000": "369.0675",
   "min_per_1000": "173.5860",
   "max_per_1000": "558.0000",
   "median_of_competitor_medians_per_1000": "295.0000",
   "median_per_1000_usd": "5.9416",
   "p25_per_1000_usd": "4.3158",
   "p75_per_1000_usd": "7.5615",
   "min_per_1000_usd": "3.5565",
   "max_per_1000_usd": "11.4324",
   "median_per_1000_eur": "5.1833",
   "p25_per_1000_eur": "3.7650",
   "p75_per_1000_eur": "6.5965",
   "min_per_1000_eur": "3.1026",
   "max_per_1000_eur": "9.9733",
   "fx_reference_date": "2026-09-22"
  },
  {
   "cell_id": "TR|instagram|followers|TR|no-low-quality-statement|no-refill-stated",
   "market": "TR",
   "platform": "instagram",
   "service": "followers",
   "audience": "TR",
   "quality_class": "no-low-quality-statement",
   "refill_class": "no-refill-stated",
   "base_currency": "TRY",
   "n_competitors": 3,
   "n_competitors_selected_10": 2,
   "n_price_points": 22,
   "n_offers_considered": 22,
   "quantity_min": 100,
   "quantity_max": 100000,
   "capture_start_utc": "2026-09-23T08:53:34.106Z",
   "capture_end_utc": "2026-09-23T18:50:39.170Z",
   "tax_basis": "no-vat-stated",
   "market_mix": "TR:3",
   "median_per_1000": "1043.1600",
   "p25_per_1000": "982.2925",
   "p75_per_1000": "1955.1325",
   "min_per_1000": "610.0913",
   "max_per_1000": "3799.9000",
   "median_of_competitor_medians_per_1000": "1495.0860",
   "median_per_1000_usd": "21.3725",
   "p25_per_1000_usd": "20.1254",
   "p75_per_1000_usd": "40.0572",
   "min_per_1000_usd": "12.4997",
   "max_per_1000_usd": "77.8532",
   "median_per_1000_eur": "18.6448",
   "p25_per_1000_eur": "17.5569",
   "p75_per_1000_eur": "34.9448",
   "min_per_1000_eur": "10.9044",
   "max_per_1000_eur": "67.9170",
   "fx_reference_date": "2026-09-22"
  },
  {
   "cell_id": "TR|instagram|followers|TR|no-low-quality-statement|refill-up-to-30d",
   "market": "TR",
   "platform": "instagram",
   "service": "followers",
   "audience": "TR",
   "quality_class": "no-low-quality-statement",
   "refill_class": "refill-up-to-30d",
   "base_currency": "TRY",
   "n_competitors": 3,
   "n_competitors_selected_10": 2,
   "n_price_points": 26,
   "n_offers_considered": 26,
   "quantity_min": 100,
   "quantity_max": 100000,
   "capture_start_utc": "2026-09-23T08:53:34.106Z",
   "capture_end_utc": "2026-09-23T12:46:45.381Z",
   "tax_basis": "mixed",
   "market_mix": "TR:3",
   "median_per_1000": "852.1019",
   "p25_per_1000": "575.0000",
   "p75_per_1000": "1066.0000",
   "min_per_1000": "575.0000",
   "max_per_1000": "1904.0000",
   "median_of_competitor_medians_per_1000": "956.0000",
   "median_per_1000_usd": "17.4581",
   "p25_per_1000_usd": "11.7807",
   "p75_per_1000_usd": "21.8405",
   "min_per_1000_usd": "11.7807",
   "max_per_1000_usd": "39.0096",
   "median_per_1000_eur": "15.2299",
   "p25_per_1000_eur": "10.2772",
   "p75_per_1000_eur": "19.0530",
   "min_per_1000_eur": "10.2772",
   "max_per_1000_eur": "34.0309",
   "fx_reference_date": "2026-09-22"
  },
  {
   "cell_id": "TR|instagram|likes|untargeted|no-low-quality-statement|no-refill-stated",
   "market": "TR",
   "platform": "instagram",
   "service": "likes",
   "audience": "untargeted",
   "quality_class": "no-low-quality-statement",
   "refill_class": "no-refill-stated",
   "base_currency": "TRY",
   "n_competitors": 4,
   "n_competitors_selected_10": 2,
   "n_price_points": 29,
   "n_offers_considered": 29,
   "quantity_min": 100,
   "quantity_max": 100000,
   "capture_start_utc": "2026-09-23T08:53:50.395Z",
   "capture_end_utc": "2026-09-23T12:33:12.035Z",
   "tax_basis": "no-vat-stated",
   "market_mix": "TR:4",
   "median_per_1000": "75.0000",
   "p25_per_1000": "60.9000",
   "p75_per_1000": "113.9960",
   "min_per_1000": "29.1600",
   "max_per_1000": "374.9000",
   "median_of_competitor_medians_per_1000": "84.3555",
   "median_per_1000_usd": "1.5366",
   "p25_per_1000_usd": "1.2477",
   "p75_per_1000_usd": "2.3356",
   "min_per_1000_usd": "0.5974",
   "max_per_1000_usd": "7.6810",
   "median_per_1000_eur": "1.3405",
   "p25_per_1000_eur": "1.0885",
   "p75_per_1000_eur": "2.0375",
   "min_per_1000_eur": "0.5212",
   "max_per_1000_eur": "6.7007",
   "fx_reference_date": "2026-09-22"
  },
  {
   "cell_id": "TR|instagram|likes|TR|no-low-quality-statement|no-refill-stated",
   "market": "TR",
   "platform": "instagram",
   "service": "likes",
   "audience": "TR",
   "quality_class": "no-low-quality-statement",
   "refill_class": "no-refill-stated",
   "base_currency": "TRY",
   "n_competitors": 5,
   "n_competitors_selected_10": 3,
   "n_price_points": 39,
   "n_offers_considered": 39,
   "quantity_min": 100,
   "quantity_max": 100000,
   "capture_start_utc": "2026-09-23T08:43:09.457Z",
   "capture_end_utc": "2026-09-23T12:32:22.781Z",
   "tax_basis": "no-vat-stated",
   "market_mix": "TR:5",
   "median_per_1000": "103.2000",
   "p25_per_1000": "80.0000",
   "p75_per_1000": "152.7995",
   "min_per_1000": "51.8616",
   "max_per_1000": "579.9600",
   "median_of_competitor_medians_per_1000": "118.1260",
   "median_per_1000_usd": "2.1144",
   "p25_per_1000_usd": "1.6391",
   "p75_per_1000_usd": "3.1306",
   "min_per_1000_usd": "1.0626",
   "max_per_1000_usd": "11.8824",
   "median_per_1000_eur": "1.8445",
   "p25_per_1000_eur": "1.4299",
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